My SCORE mentor saw a book on Etsy in the library, and suggested I check it out. It’s from Entrepreneur Magazine’s Start Up Series and it’s called Start Your Own Etsy Business: Your Step-by-Step Guide to Handmade Success. This book is not authorized, prepared, or sponsored by Etsy, which is great because it contains information from a variety of sources. It was published in 2017, so it’s pretty up-to-date. The only thing I could think of that wasn’t current was the number of listing photos has gone from 5 to 10. I’m sure there’s more, but I didn’t notice any.
This book contains a lot of detailed information on running a business and using Etsy. The main advice I got from this book was be prepared before becoming an Etsy seller, run your shop like a business, and have realistic expectations. I had none of those things when I started, so I really wish I would have found a book like this before I opened my shop in 2015.
Each chapter end with the background of a successful Etsy seller as well as their advice for new sellers. These stories were fascinating and helpful.
This book stresses the importance of professional-quality listing photos, which is something I really want to work on. I use Photoshop to apply my graphics to photos I took of white onesies and shirts, but now I would like to post photos of my best sellers with the graphics physically on the items. One thing that surprized me was the book stressed how helpful using a light box can be, and even gave ideas of where to purchase one of your own. However, the book did not give instructions on how to contruct one of your own and save money. I have seen instructions in other books as well as online.
One clever tip was the book suggested to register and forward your own website URL to your Etsy shop. I had never thought of that. The book also suggests using the keyword tool in Google AdWords. I have used this in the past but it’s definitely worth revisiting.
I found this book extremely helpful even though I’ve had an Etsy shop for just over two years. If you’re just starting out or thinking of becoming an Etsy seller, definitely check it out.